The entertainment industry touches the lives of thousands of young women every week in San Diego. While ladies love hitting up the local hot spots to try new foodie trends and brush shoulders with celebrities, they could be getting more out of their experience.

Through unexpected partnerships and strategic cause marketing, San Diego women could learn about disease, risk and prevention, all without sacrificing one second of their top shelf San Diego lifestyle.

We’ve seen certain examples of this when nightclubs team up with non profit organizations to host high profile San Diego charity events, often times featuring DJs, fashion shows, live art demonstrations, chef tasting tables, raffles, and even date auctions with notable locals. Now taking lifestyle business benevolence to the next level is the new Pink Party Bus, a vibrant mobile campaign that screams style while spreading breast cancer awareness to thousands of San Diego women every week.

The Pink Party Bus was created as a partnership between Susan G. Komen for the Cure and Cali Party Bus San Diego with a vision to reach and positively affect a young demographic of local women. In addition to an irresistible brilliant bright pink interior and exterior custom designed by Cali Party Bus, the Pink Party Bus is more importantly an interactive symbol of Susan G. Komen for the Cure’s efforts for breast cancer awareness and research fundraising in the greater San Diego area.

After a few short months, the Pink Party Bus is already one of Cali Party Bus’s most popular luxury limo buses, with daily requests ranging from high school proms to birthday and bachelorette parties, and even corporate outings. And the best part is, Cali Party Bus donates 5% of the Pink Party Bus’s gross monthly revenue directly to Susan G. Komen for the Cure in San Diego. So far this year Cali Party Bus has donated $2,500 to the foundation, and they’re just getting started on their journey driving towards a cure. Just by choosing to ride this San Diego party bus, you are doing your part to help the cause.

“The Pink Party Bus has been a phenomenal tool for raising awareness about breast cancer to young men and women in San Diego,” explains Cali Party Bus owner Matt Berger. “It’s important to begin education and preventative measures as early as possible.”

While San Diego events are a great way to intertwine charity and lifestyle, the Pink Party Bus takes interactive cause marketing to the next level with 24-hour service and a 5% donation guarantee. To learn more about the Pink Party Bus and to view more photos, visit To learn more about breast cancer awareness and how you can help the Susan G Komen Foundation in San Diego, visit



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